izbirakanlar

New channels for B B sales Direct calls and emails continue to be the most used channels for engagement and prospecting processes but there are new ones. Historically used for eCommerce video is now the most influential channel and it is anticipated that the popularity of messaging applications will add this communication style to the mix of channels used.

Imagine WhatsApp marketing Telegram etc. .  to be a relevant channel but its continued growth in volume is creating new challenges. Cluttered Phone Number List mailboxes that collect too large a number of prospects often not very interested and less inclined to open or reply to solicitation emails. Precisely for this reason more and more suppliers are converting to artificial intelligence.



Crystal for example has found an ad hoc solution to adapt the content and tone of emails to the personality of the recipients while Conversica offers an intelligent assistant that automates the engagement phase using practically personalized two way conversations.